YOUTH 2020 - The position of young people in Slovenia

Consumer behaviour and consumer activities  301 Figure 9.2: Frequency of shopping centre visits. How often do you visit shopping centres? 5% 10% 15% 25% 40% 20% 30% 35% 45% Never 41.8 2.0 30.8 20.9 3.4 1.1 Less than 1 time per month 1-3 times per month 1-3 times per week 4-6 times per week Every day 0% Source: Mladina 2020. The “dying love affair” between young people and shopping centres is also shown by studies from abroad (cf. Veira, 2014), and the trend be- comes even clearer when cross-analysing the frequency of visits to shop- ping centres and the year of the visitors’ birth. Figure 9.3: Frequency of shopping centre visits by young people (15-29) by year of birth. 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 2.60 2.70 2.80 2.90 3.00 3.10 3.20 y = –0.0163x + 3.0954 Source: Mladina 2020.